VOLUME 2
credits: @kgshoots_ (on instagram)
THIS VOLUME INCLUDES:
- HOT NEWS
- LUNCH
- FALL TOUR
- MTV INTERVIEW
- EVERY NIGHT FANTASY TOUR FIRST HALF
HOT NEWS:
- Omar is over halfway done with his Every Night Fantasy 2025 Tour!!
- OMR Beauty’s DUO is getting restocked at the end of February
- OMR Beauty announced they will release a DUO perfume oil at the end of March
- “I’m Not A Boy” was released on January 31st and passed 1 million streams since
- The visualizer for “I’m Not A Boy” was released on YouTube
- Surprise “No Soy Un Hombre” release on February 14th
- Edvin surprised Omar and fans on stage in London during “Simon’s Song”
- Lady Gaga liked a TikTok edit of Omar made by @edvrudberg
- All the songs on the Every Night Fantasy album have surpassed 1 million streams
- Look out for a future article talking all about the VIP Q&As from tour…
LUNCH
(This is not sponsored)
“Each scent unfolds uniquely, creating an experience that evolves with you, one layer at a time.” - OMR BEAUTY [via instagram caption, in regards to the occasions collection]
The ‘Occasions’ collection, an exquisite trio of perfume oils by OMR BEAUTY, is the company’s latest release to date. The response to these products was extraordinary, selling out in just a few weeks in Europe. But what is it about these fragrances that has us hooked? Here at Omar Nation, we discuss OMR BEAUTY releases by examining your views and what you have to say about them.
In Volume 1, we focused on the first of the three products, BRUNCH, and how everyone adores its fruity yet wintery scent. But now, it’s the time you’ve all been waiting for: let’s talk about LUNCH.
@omrbeauty (on instagram)
Similarly to BRUNCH, LUNCH arrives to buyers in its unique box, accompanied by a photocard of Omar. A frosting design can be seen on the front of the packaging with the usual OMR BEAUTY logo at the top - a minimalistic, bold font.
“LUNCH offers a fruity and sweet mix, ideal for daytime moments.” - OMR BEAUTY [via instagram caption]
Fruity, fresh, juicy: the top layer of this fragrance includes bergamot, peach, and apple blossom. At this stage, you are greeted by a warm sweetness. The culmination of these vibrant fruits brings about a ripeness to the fragrance, making the perfume light and bright.
As we move along, the heart of the perfume starts to surface – a bouquet of ingredients such as freesia and orange blossom introduce a classic flowery scent to the scene. Orris, one of the main notes from this stage, unpacks a smell similar to vanilla, laced with an unique air of powder that reminds many of creamy 'frosting' or freshly baked 'cake'. Finally, the heliotrope balances out our floral scent by providing a touch of almond to the perfume.
In closing, the base elements of cedarwood, patchouli and sandalwood add a ‘woody’ factor, which is further balanced with musk. These heavier warm elements, in their distinct contrast, highlight the lighter elements of the top and base. This means that though the fragrance is ‘sweet’ and ‘floral’, the femininity is not overpowering.
One user even described this fragrance as “a perfect blend; perfectly unisex”, adding that it is the “perfect addition to any collection” because of it being a product produced for everyone. As with all OMR BEAUTY products to date, inclusivity is essential so this fragrance is both uni-sex and vegan.
Many have expressed that when wearing OMR BEAUTY fragrances, they receive many compliments from others, but especially when wearing LUNCH. I myself have even had many people mention my perfume when wearing it! Most importantly, these fragrances are designed to follow you throughout your day. LUNCH’s beautiful scent will last, even without reapplication!
“Carry the warmth of LUNCH through the afternoon” - OMR BEAUTY [via instagram caption]
LUNCH seems to have quite the reputation:
OMR BEAUTY created a poll on their Instagram channel on January 2nd, where users were able to vote for their favourite out of the ‘Occasions’ collection. Over 1.3K people voted for LUNCH, putting it in the top spot by over 600 people! One of these voters told us, “it was immediately my favorite out of the three because it has almost like a vanilla-y cake-y kind of smell and I'm always a sucker for those scents.” We’ve only had the most positive responses about this fragrance when asking!
@wilmonscoffee (on X)
LUNCH has also been named Omar’s favourite out of the three. And are we really that surprised? Clearly LUNCH is a scent we all cannot seem to get enough of!
~ Written by @wilmonscoffee
FALL TOUR
2024
Omar Rudberg’s impeccable stage-presence captivates fans. Whether they saw his performance at Cirkus, his summer festivals, or through live streams, many were eager to see him put on a multiple stop tour. Thankfully, fans wouldn’t have to wait long. On July 27, 2024, Rudberg announced via Instagram, Tiktok, and Twitter (X) a six stop, world tour across Europe and the United States of America.
“I’M SO EXCITED TO SEE YOU ALL!!!!!!!!!” -Omar Ruberg [via Instagram]
Fans were ecstatic, and within a couple hours of his posts, every venue sold out. As a result, Omar and his team upgraded two of the six venues, London and Los Angeles, which also sold out briefly after their announcement. Safe to say, Rudberg’s return to the stage was long overdue.
Kicking off the tour in London. The opening show took place at the live music and club, Heaven, on Monday, October 21st, to a room of 1220 fans.
Showing off his eccentric style in a thin white tank top, with fuzz over the chest, sparkling silver, low-rise pants, and a white jacket and sunglasses (that he removes after his Yo Dije OUFF/ I Like It mashup), and complete with black, elbow-length gloves, Omar’s look demands the attention of a crowded room.
@officialomar (on instagram)
The set list consists of many fan favorites from his Cirkus show and summer festivals, with the addition of seven songs off his most recent EP (Every Night Fantasy). With a perfect culmination of energy and emotion, the concert feels like a roller coaster of emotions, guided by Rudberg’s talented, passionate vocals and dancing.
Finishing without a hitch, London clearly was a brilliant start to his long-awaited tour.
The next stop brings us to France. At the club and concert hall, Badaboum, Rudberg performed in Paris on Wednesday, October 23rd.
Even with half the audience size, with about 550 fans, Paris’s crowd welcomed Rudberg with loud cheers and tangible spirit–even introducing him to a French tradition where crowds chant the rhythm of “Seven Nation Army” during sports matches and large events.
With high energy, Omar Rudberg’s performance shines, standing out even in a saturated field of pop artists. Something about his artistry, his raw talent and personality, and his ability to make every performance feel unique, despite sharing the same setlist and choreography, just feels different.
Arriving in Amsterdam on Thursday, October 24th, Omar Rudberg takes on the Melkweg stage. Before his performance, the venue wrote an article on the singer, discussing his background and experience as an artist this far.
@officialomar (on instagram)
@officialomar (on instagram)
Here, Omar reveals a new outfit. Featuring a sheer, skin-tight, long sleeved shirt and reflective grey pants, the look felt sleek. He also wore a shiny, bedazzled black jacket during the first two songs of his show. It perfectly suited him and emphasized his incredible dancing abilities.
“AMSTERDAM WHAT A NIGHT!” -Omar Rudberg [via Instagram]
Even three stops in, Omar Rudberg seems completely happy and content to stay on stage. His smile is infectious and sticks on his face throughout his entire performance. Despite just having performed in Paris the day before, he doesn’t seem tired at all.
It is clear that this is what Rudberg has dreamed of. To be on stage, to see his fans and how his music sticks with them–that is what younger Omar had always hoped for.
The last stop of his European leg of the tour takes place in Cologne, Germany at Club Bahnhof Ehrenfeld, on Friday, October 25th.
This was also the last show with a VIP meet and greet where fans were able to meet Omar and take a picture with him before his performance. These packages were offered to all the European shows, but not in the U.S. (perhaps Omar was too frightened of the Americans–not that I can blame him as an American myself).
@officialomar (on instagram)
Although this article centers on Rudberg, it is important to note just how incredible his dancers and fellow musicians are. With Adnan and Amir as his backup dancers, Simon (Papi) on the drums, and Isak on the guitar, the show comes to life. Each one of his crew seems to be just as dedicated to Rudberg’s fans, excited to deliver a unique experience, unlike any other. Without them, the show would not be nearly as special, as it is clear that they all have a very close connection with one another. Behind the scenes footage reveals their bond, and it is adorable to see how much they trust one another.
Starting the US leg of Omar’s fall tour, Rudberg takes on the U.S. in Brooklyn at the Music Hall of Williamsburg–where many famous artists have performed, including Arctic Monkeys–on Monday, October 28th.
New York brought crowds full of many fans who have never gotten the chance to see Rudberg live. As one of those fans, I couldn’t believe it when he announced the tour date. I was incredibly excited to get the chance to see Omar Rudberg in my own country–even if I had to fly across the country. And, Rudberg did not disappoint.
@readingrudberry (on X)
Infectious energy and palpable joy best describes my experience waiting in the queue. Full of fans exchanging bracelets and passing out fan projects and @omrze_’s pride flags, it was clear that everyone could not wait to see Omar’s performance.
The show continues like the others, with Omar delivering an unforgettable performance as always, but New York, specifically, felt special. In the city of dreams–one constantly idolized for its vibrant lights and bustling streets, it became clear that Rudberg had met a milestone. This show, in fact, was attended by MTV, who watched on, excitedly mouthing the words of Rudberg’s track, “Girlfriend”.
“And I just wanted to say that, if you ever have a dream, go for it man. I didn’t ever think once that I would have my own show in New York” - Omar Ruberg, during the NYC concert
The closing night of Omar Rudberg’s Fall Tour, 2024, brought the singer to Los Angeles, California–a place that stays warm in the fall, dousing its residents with the warmth of its bright sun. His show took place in El Rey Theatre on Monday, November 4th, housing a crowd of 771 fans.
Although it was last, the show was just as energetic and electric as the others, with fans filling the venue with loud cheers and screams. Rudberg, himself, also looked indescribably happy.
One of the best parts about watching Omar perform live is the community that he pulls together. When you go to one of his concerts you are surrounded by like-minded, carfree, and confident fans, who, inspired by Rudberg, feel more comfortable being themselves, being different. As someone who faced bullying for not looking or acting like the kids at his school, Omar channels that into how he carries himself–not being bothered by others’ opinions of him, and never denying himself. That attitude carries into his stage presence, allowing him to dance and sing, freely, and from the bottom of his heart.
@officialomar (on instagram)
It is that energy that makes Omar’s shows undeniably him and irrefutably different. There is simply nothing like an Omar Rudberg concert.
And with that, his fall tour has come to a bittersweet end. As a smashing success and incredible milestone for the singer, it is sad to see it go. Though, it doesn’t seem that Omar will be off the stage for long…
As we continue to watch Rudberg take on the world in his 19 stop European tour, it is truly inspirational to see him continue to bring such big energy and undeniable talent to the stage. His humility and dedication is blatant, always thanking fans graciously and performing with a bright wide smile, even as he grows larger, taking on bigger stages. It is one of the main reasons why even after the ending of Young Royals– the show which introduced a large majority of us to Rudberg–so many fans continue to stick with him, supporting him devotedly. We hope to continue alongside his journey and have no doubt that he will continue to accomplish incredible things.
“I have so much I want to say but idk how. I want to do this forever. Thank you so fkn much for everything.”
[Omar Rudberg via Instagram]
~written by @readingrudberry
MTV UK FRESH OUT
Back in October of 2024, Omar was a part of one of MTV UK’s tv shows, ’Fresh Out’. The program, known for spotlighting emerging musical talents, offered him the perfect opportunity to showcase his vocal skills and amazing stage presence to a wider audience.
The contents that were shot during his time there became absolute fan favorites. He delivered a flawless live performance of “Girlfriend”, showcasing his impressive vocal abilities and dynamic stage presence. His performance was described by fans as "absolutely captivating, jaw dropping and mesmerising”.
,,In what might be the most stunning two and a half minutes you will ever see, Omar Rudberg treated us to a delectable performance of his track Girlfriend!” – MTV UK [via Youtube]
During the program he spoke about the journey of his career so far, how he got the part of Simon in ‘Young Royals’, about the meaning behind his song ‘Girlfriend’ and so much more. He also played a game called ‘Red Light or Green Light’ where he talked about whether a thing a partner would do is positive or negative in his opinion.
Along with his performance, Omar took part in some promo activities for the show too. Two videos were posted by MTV UK via instagram and tiktok. In the first post Omar was asked rapid questions such as “What is your Every Night Fantasy?” and "When was the last time you were wrong?” which he replied to by saying “When I thought that my relationship was good, but it wasn’t” like the diva he is.
@officialomar (on instagram)
In the second one he played a game called “Two truths and a lie”. In which he told us two true facts about his life, one of them being that if he wasn’t working with music he would be working with horses. And one lie, which you should watch the video to find out.
@moshiila (on X)
But I would be lying if I said that my personal favorite part wasn’t when Omar came out of the MTV UK studio and was greeted by a few fans who have been waiting for him for the past hour in the cold city of London. It was such a special moment for so many people who met him for the first time then and there. He took the time to talk to everyone and pose for photos even though he was in a hurry, showing just how much Omar values his fans.
@moshiila (on X)
@b1lyatinf (on X)
“Had a fun day at @mtvuk today… thank you for having me”- @officialomar [via instagram caption]
~written by @cuntberq
EVERY NIGHT FANTASY TOUR
FIRST HALF
@kgshoots_ (on instagram)
The long awaited ‘Every Night Fantasy’ tour kicked off in Glasgow, Scotland on February 2nd. Having been announced back in November via Omar’s socials, fans were undoubtedly ecstatic. A 19-stop show across Europe, spanning across the entire of February and early March: one whole month of shows, of tour outfits, of the buzz of an upcoming concert. Needless to say, everyone was hyped and ready for what was to come.
“EUROPE!!! CAN’T WAIT TO SEE YOU IN 2025!!!… WHO AM I SEEING ON TOUR?!?!!! AAHHHH” - Omar Rudberg [via instagram caption @officialomar]
The tour is halfway through, with 9 out of 19 shows now complete. We asked for your first-hand experience from the shows so far.
2025 is really shaping up to be Omar Rudberg’s world domination, let’s dive into it…
The first show in SWG3, on February 2nd. Omar debuted in a plain white top, tan trousers and a reflective silver chest plate. Being the first time Omar sings his new single, “I’m Not A Boy”, live, fans couldn’t wait to hear his performance. As Omar’s return to stage after the fall tour back in October, the show was certainly monumental. One fan, user @clatotheby (via X) described the show as “breathtaking”, describing the crowd as big energy.
I myself was lucky enough to attend the opening show, and wow, no matter how many times I see Omar Rudberg live it is always the same feeling. That same level of excitement, of giddiness, of singing the songs with friends and other fans.
Glasgow sure knows how to bring the party to a concert!
@kgshoots_ (on instagram)
@phanslovelife (on X)
Next Omar was booked to play the O2 Ritz, Manchester. Whilst all the shows have been different, with the energy was the same. Omar Rudberg sure knows how to get his fans dancing and jumping. His stage presence never ceases to amaze us!
User @omars_curls (via X) describes the show in 3 words–“Beautiful, Amazing, Emotional”.They spoke about a fan project where fans, “held up hearts during “Simon’s Song” that said i love you… in swedish … english and …spanish”. Clearly Manchester was a show to remember!
Omar’s tour then headed to the O2 Bush Shepherds Empire, London for the third out of five shows across the UK. This one was certainly a night that would go down in history, both for the fans there as well as fans watching on livestreams.
The show started off the same as the previous shows, yet during “Simon’s Song”, a song affiliated with the hit Netflix show ‘Young Royals’, Omar’s co-star and close friend, Edvin Ryding, appeared behind Rudberg, surprising both Omar and fans alike. The surprise was organised by Omar’s own guitarist, Simon. Needless to say, we all remember the timeline when the photos and videos appeared! One user @wilmonscoffee (via X) commented “ ON STAGE R U JOKING”, summarising everyone’s reaction perfectly.
@officialomar (on instagram)
@phanslovelife (on X)
In a quote from @omarsscurls (via X), she describes a fan project she arranged: , “We all held up green cards during ‘I’m not a boy’ that said you are so loved on the front !! I’m so thankful for everyone who joined in and it was a beautiful moment.”, later describing her favourite moment from the concert “seeing Omar looking out at the crowd smiling, knowing he made it”
After the blast that was the London show, the ENF tour took on the O2 Academy, Birmingham. Omar debuted a new tour outfit, a white top and blue jeans with red patches.
One user @Bethomrversion (via X) described her favourite performance ‘Bye Bye’ and ‘She Fell In Love In The Summer’, going onto say, “Bye Bye” was so good as an intro song and sfilits was one of my favourites and I’m so happy I got to hear his new song “I’m Not A Boy” live!”.
Another user @fangsmar went on to share about the fan project:t “during sfilits where we held up confetti over our flashes in the Venezuelan flag colors”, clearly a beautiful moment to witness for everyone there.
For the last show of the UK leg of the ENF tour, Omar and his team played at SWX, Bristol. One user @phanslovelife (via X), who attended all 5 of the UK shows described the shows as the “best week ever”.
Once again, Omar shines at doing what he loves, creating beautiful memories and experiences for everyone who witnesses his shows. Another user @miarudberg_ (via X) said her favourite moment was “Omar’s INSANE dancing while in HIGH HEELS!!!”.
@pieeewww (on X)
@4everomr (on X)
Next stop was Omar’s return to Melkweg, Amsterdam. The atmosphere from the Amsterdam crowd was amazing! Omar debuted the third outfit of the tour, consisting of an all black sparkly outfit. User @young__royals__ (via X), described her favourite moment from the concert as “Spending the day with my friends and got to talk to Omar during VIP”, perfectly describing the joys of being a part of the Omar Rudberg fandom, the ‘Omar Nation’ if I can be so bold.
For the seventh stop of the tour, Omar and his team took to Trix, Antwerp. X user @4everOMR emphasized the new edition to the setlist–a cover of ‘Rude Boy’ by Rihanna–in her response, stating, “It's really hard to choose, but I love the Rude boy & Mi Casa Su Casa performance”. She went on to describe the show as “unforgettable”, emphasising once more the impact Omar has on stage.
After this Omar returned to Paris, following his tour back in October, this time playing Le Bataclan. As the first stop so far to be completely sold out, the concert was certainly eagerly awaited by French fans! User @wilrudberg (via X) describes the atmosphere in three words: “loud, insane, emotional”. Another fan @leasteinbach (via Instagram) said her most memorable moment was the “High vocales note”, and I certainly agree with this statement. Omar’s vocals are one of a kind, and are so surreal to witness live.
Finally we reach the official halfway point of the ‘Every Night Fantasy’ tour, at Chango, Madrid. This was a particularly special one for Omar himself as it was his first show performing for a Spanish audience. X user @hoemarts described the evening as the “BEST NIGHT EVER”, and whilst I myself did not attend this show, I undoubtedly agree it was indeed. Many of Omar’s own family attended, making an already amazing evening that much more special for Rudberg.
“Thank you family for coming to the show, love you guys so much. That night in Madrid was very special, and I hope I can do it a thousand times over.” - Omar Rudberg [via instagram caption @officialomar]
User @hoemarts describes the fan project featured during “Wrong” as “so beautiful”. Venezuelan flags were held up, making even those of us at home tear up from the sheer consideration and display of this.
After speaking to fans about their experiences of the tour so far, it is evident just how much work and thought Omar, alongside his team, have put into the 19-stop tour across Europe. It highlights just how much dedication Rudberg shows both onstage and offstage into doing what he loves.
@pieeewww (on X)
From a fan’s perspective, it is so so amazing seeing him achieve what he loves and I, myself, cannot wait to see what the rest of the ‘Every Night Fantasy’ tour brings.
~written by @omarzcrown
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