
V O L U M E 6

THIS VOLUME INCLUDES:
- HOT NEWS
- SUMMER TOUR SHOWS PART TWO - RUISROCK AND TINDERBOX
- DAMON BAKER PHOTOSHOOT PART 2
- FAN PROJECTS

HOT NEWS:
- Omar started teasing his new song “Dying” and performed it for the first time at his HEADLINING concert at Pride Park
- On August 9th he performed at Way Out West festival where he also performed “Dying” and said that it’ll be out “soon”
- At Superbloom Omar will take the stage at 4pm CEST on the “NeoNeo” stage
- Rockbjörnen nominations: årets manliga artist, årets fans, årets svenska låt, årets utländska låt (Waves-TEN) you can vote once every day until the 2nd of September, but you can create multiple accounts


SUMMER TOUR SHOWS
PART TWO - RUISROCK AND TINDERBOX
The sun is shining, the birds are singing, you know what that means… Summer is officially in action! Which also means…
SUMMER SHOWS!
Now, if you read the last volume, you’ll know that we’ve already covered Pinkpop and Mighty Hoopla. We decided to break up Omar’s summer show tour into a few parts because if we tried to include all of them in one article, I think you readers would be glued to your phones for a week!
Per tradition, we have taken to social media to interview fans across the world who attended these shows to get first-hand accounts of what it was like! This is especially helpful as one of Omar Nation’s resident Americans since he has yet to come to the states for any of his summer shows (Trust you guys, I’m gonna make it happen).
Tinderbox, Odense, Denmark.
After hitting both the United Kingdom and the Netherlands earlier this summer, Omar finally returned to his Scandinavian stomping grounds for Tinderbox.
Tinderbox is one of Denmark’s largest music festivals and includes a lineup of both Danish music artists as well as international artists. They are also very sustainability-focused and have implemented many different sustainability measures!
"Intimate, professional, whimsical"- X user @Jamers914
After debuting the iconic all white outfit at Mighty Hoopla and Pinkpop, fans were wondering if he would keep the same outfit for all the summer festivals or if he would switch it up the same way he did on his own solo tour.

@hoemarthruther (on X)
Come performance day, June 28th, fans got their answer! Omar came out on stage in an incredible new outfit, sporting blue jeans and a more neutral palette with his top. He also had quite the matching belt and choker combination that truly completed the look!
His performance was an amazing 45-minute set, which seems to (unfortunately) be quite a trend for him with festivals so far. Don’t fret, though; with his skyrocketing popularity, he will surely get longer and longer sets!
On top of the set being 45 minutes, he also unfortunately experienced some technical difficulties during his performance. There were some issues with his music and audio cutting out, but he and his dancers handled it like a champ! However, despite the unforeseen circumstances, Omar absolutely devoured his performance as usual. One Twitter user even mentioned that one of her favorite parts of the show was when ‘comedian’ Omar made an appearance during the technical issues (X user @hoemartruther). The audience even jumped in and sang the lyrics along with Omar before breaking into a Danish football chant.
And yes, while glued to Twitter watching clips as they dropped, I can personally confirm that ‘comedian’ Omar made another appearance when he accidentally kicked his open water bottle into the crowd mid-dance break; Truly a classic Omar move.
"He truly owned the stage!" - X user @hoemartruther
Despite the slightly shorter set time, a fan favorite song, ‘Dum’, made the setlist, which was a big hit among those who attended! Many of the fans we interviewed said that it was their favorite song he played because it just ‘hits different live’ and honestly? I couldn’t agree more.
Even with the tech issues and shorter runtime, Omar delivered a performance full of energy, charm, and undeniable stage presence. Moments like these show just how magnetic he is as a performer–someone who can turn mishaps into magic and keep a crowd not only engaged, but deeply connected to the music.
Tinderbox may not have been perfect on paper, but for those in the crowd (and those watching from afar), it was yet another reminder of Omar’s rising star. Whether it’s a flawless set or one full of surprises, he never fails to leave his mark—and if this summer has been any indication, he’s only just getting started.
Ruisrock, Turku, Finland.
Jumping ahead to July 4th, Omar brought his summer tour to Finland for a performance at Ruisrock Festival! He shared the lineup with major names like Camila Cabello and Deftones, as well as fellow Swedish artist Miriam Bryant.
Ruisrock is one of Finland’s oldest and most iconic cultural events, beloved for its “magical atmosphere” and scenic location in Ruissalo National Park. The festival promises to take its visitors on a “journey to another world full of joy, friendship, and freedom,” according to its official site—and honestly, that energy was felt throughout the weekend.
Now onto Omar’s much-anticipated performance.
Unlike his past sets, which have been earlier in the morning or afternoon, Omar took the stage at around 9:15 pm for Ruisrock. The time of his set had him performing during ‘golden hour,’ as one fan said, and it made Omar look and sound even more magical (X user @Jamers914).

@loumarrie (on X)
"Omar in golden sunlight is a VIEW" - X user @mermaidmarr
While he was sporting nearly the same outfit as Tinderbox, his Ruisrock look consisted of an extra-long sleeve this time. He had the same matching belt and choker combo, but this time he also added a bedazzled safety pin to his shirt! This was especially sweet to me because (at least in America) a safety pin on your clothes is a representation of being a safe, welcoming person for minority communities.

@mermaidmarr (on X)
Many attendees, especially Finnish fans, were thrilled to see him perform solo in Finland for the first time ever. Hopes were high that he’d bring Dum back for the Ruisrock crowd—and he did! One fan also shared how excited they were to finally hear I’m Not A Boy live, since technical difficulties forced him to cut it at Tinderbox (X user @tayrudbergs)..
Another fan who attended both shows pointed out that Ruisrock had a noticeably larger crowd during Omar’s set compared to Tinderbox (X user @Jamers914). While we can’t know for sure, it’s likely that the later set time helped draw more people in—either way, it’s exciting to watch his audience grow with each performance.
"Energetic, beautiful, outstanding" - X user @tayrudbergs
As a Heide Park attendee myself, I’ll admit it’s hard for any performance to top the experience of seeing Omar live in person. But even so, Ruisrock comes incredibly close. The energy of the crowd, the golden-hour magic, and Omar’s stage presence all added up to something really special.
With every show this summer, Omar continues to solidify himself as not just a performer, but a true artist with vision, charisma, and range. From outfit details to crowd connection, he brings thought, care, and fun to everything he does. And with every festival, one thing becomes more and more clear, he’s only just getting started.
~@catmarluv

DAMON BAKER PHOTOSHOOT
- REDEFINING WHAT IT MEANS TO BE HUMAN AND VULNERABILITY ONE STEP AT A TIME -

(all photos shown or mentioned below belong to @damon_baker on instagram)
So I’m sure we all remember where we were at the moment Damon Baker released part 1 of his artistic work featuring Omar Rudberg. I know I certainly remember where I was.
In last month’s volume we spoke about part one of the photoshoot, diving into the beautiful and captivating meaning behind Baker’s work which had omrtwt both moved but also in a chokehold in the days that followed its release.
Well this is talking about part two of that photoshoot. So without further ado, let's go!
I can’t begin to mention part two without focusing a little bit on part one of the photoshoot. Now I’m going to allow myself to be raw here in how I describe the impact the photoshoot had on myself as an individual.
I've struggled with my self-esteem and how I perceive myself for years now, I still do (as I’m sure most of us do). I’ve also struggled with anxious thoughts and a tendency for overthinking quite a lot, especially over the small things that seem not so small in that moment.
Yet seeing someone I admire, being so open and raw, opening up about his own struggles in the form of a breathtaking photoshoot, powered by an artist who knows just how to show the truly beautiful side of what it means to be an individual. To be human.

I was moved to say the least.
To open up to someone close to you, whether that be friends or family, or even a stranger is hard. Yet to allow yourself to be seen by thousands of people online requires strength. And it’s in that strength that inspires people to do the same. Damon’s work combined with Omar’s created something so breathtaking and beautiful, I can barely begin to describe the impact it had on me.
We as a species seem to think that being vulnerable is to be weak, when it is in fact the opposite. It’s our vulnerability that makes us who we are, it’s a fundamental part of us and no matter how hard we may try to hide it, it is beautiful. It is us.
“You are exquisitely human.” - Damon Baker (via instagram caption @damon_baker)
The premise behind part two of the shoot was simple, much like part one, it explored the reality of the human form and raw human emotions through vulnerability. And boy was it effective in doing so.
Part two consisted of a variety of different angles, some close up - capturing the raw vulnerability across the subject’s (Omar’s) face, whilst others were shot from the waist up - reinforcing the premise behind the shoot, the idea of what it is to be human. To be comfortable in your own skin.
Omar has stated in previous interviews that he’s still working on being comfortable in his own skin, over the last year alone he’s experimented with his style, hair, how he approaches his music, and many more instances. It’s been a privilege to watch him grow as an artist.
To do a photoshoot of this scale, requiring mass amounts of vulnerability not only speaks to how far Omar has come in himself, inspiring his own audience through this. It also reinforces Damon Baker as an artist and how he creates these beautiful pieces of work whilst also giving the people he works alongside a space to feel comfortable and let go. It speaks wonders about who he is as a person and an artist!
“I want my pain because my pain is mine.” - Damon Baker (via instagram caption @damon_baker)

Much like part one, I was equally moved by the second part of the photoshoot. The idea that actually our emotions are what makes us human and it’s okay to feel them resonated with me. It felt validating to hear. As someone who doesn’t open up to those around me very often, the sheer fact that something as simple as an instagram caption almost brought me to tears says everything.
Because it’s not just as simple as a caption or a photoshoot, it's the message and the premise behind the whole idea that moves people. It’s something like this that can bring a community together.
After the second drop, I was scrolling on my timeline (as one does at ungodly hours) and everyone was sharing their own personal stories and interpretations of the shoot. It was honestly beautiful to witness.
This isn’t about nudity (looking at you Instagram, I know you know what I mean!). It’s about emotions, it’s about the realness of humanity, of the human body. It’s raw, it's unfiltered. Its genuine beauty in the dark moments.
Sometimes the smallest light in the dark keeps people going, that gives people a reason to keep pushing forward.
And that’s what Damon Baker does best. He finds those small ‘cracks’, those small details that make people feel seen in his work and shares it in a new and beautiful light. He redefines them and makes them new.
And that combined with Omar, to allow him to do that. It’s a powerful combination that moved thousands of people around the world.
We asked some people to share their own interpretations on the photoshoot and heres what they had to say.
X user @wilmonscoffee - “I must say the posts I’ve seen where people take the photo (yk the one) and put a paragraph of them being vulnerable next to it - I think that’s so important !! It’s bringing us together and reminding us we aren’t alone - vulnerability can be so beautiful.”
In the days and weeks that have followed after the initial drop of the first part of photographs, and much after the second drop, people have taken to social media across all the platforms from Twitter/X, Instagram and Tiktok to share artworks, fanarts and personal stories in response to the photoshoot’s meaning.
I cannot even begin to describe how beautiful this is to witness people of different backgrounds, ages, and ethnicities sharing their most vulnerable moments. This is what this photoshoot was for, to remind people that actually it’s okay.
X user @wilrudberg - “I always had a complicated relationship with my father. We don’t say hello or goodbye even if we live in the same house, he never told me he loved me, he never cared about me and how he treats my mom and me like shit. I know I shouldn't care because he’s not a good person but I always saw my friends with good fathers and I felt guilty, and I don't know why. This photo describes exactly how I felt and feel.”

Everybody has a story, everybody has gone through something during their life, and small moments of this, especially within this community. To see everybody rallying together to share or offer support to one another is so special.
Often we forget, especially online, that there are people behind those screens. Individuals with stories and lives of their own outside this community we’ve built. And every single one of them deserves to feel heard, and that's what’s happened.
People have listened and people have supported. And even as I sit here typing this, I feel that same emotion and just awe that in people’s darkest moments, this community we’ve built is always there. Whether that be to offer a distraction or even crashout over our fav together. It’s a community for everyone.
So with that, thank you Damon Baker for your art, thank you for reminding us that actually it’s okay to be human, it’s okay to be raw and feel. Thank you for your vision as without it, we wouldn’t have been reminded of all this.
X user @_waterliliees_ - “This is a rough period of time for me, I can't seem to find a job and I don't have a purpose or a dream or whatever, I don't really know in what direction my life is going and that really pains me. This feeling is gut wrenching sometimes and it influences other things I thought I made terms with… I feel "ashamed" about myself everytime i think about it… My point is, this photoshoot dropped at the right time for me, it made me realise - even if deep down I'm always been very well aware - that these moments, when I feel at my lowest, when life is overwhelming in a negative way, at the end of the day, are what makes me ME, that my emotions, the ones I constantly try to hide cause I don't want to show people my vulnerable side, are VALID and so so important. I'll try, from now on, to not minimize my feelings and to not let myself think they're not part of me.”
Thank you to Omar Rudberg for allowing us to see a side we often don’t see behind music videos or interviews, thank you for allowing us as your audience to witness the small moments captured in this breathtaking photoshoot. Thank you for being a role model to us. Thank you for giving us a community.
As X user @_waterliliees_ states “I wanna say thank you. To Damon, your art is so inspiring and your words are even more. To Omar, for sharing this side and even more with us and for healing my heart everyday with everything he does even though he doesn't know it”

“It’s learning that life isn’t something you conquer… it’s something you feel, deeply, messily, beautifully. You’re not broken. You’re not alone.” - Damon Baker (via instagram caption @damon_baker)
~@omarzcrown

FAN PROJECTS
- the ins, the outs and the behind the scenes -
If you were to ask me to describe Omar Rudberg’s fandom, I would not hesitate to tell you that it’s a community full of love, acceptance and appreciation of music, Omar, and one another. Specifically, I would express how fan projects are the heart of the community.
There’s nothing I enjoy more than to highlight the beautiful moments within our community, and if you know me, then you're very aware that I will talk about it at every given opportunity. It goes without saying that I’m incredibly passionate about this topic. It’s an honour to write this..
Let’s start at the beginning, shall we?
What is a fan project?
For those who are unfamiliar with the term, I asked some of our readers to define ‘fan project”—here are some of the answers contributed:
“I think that it’s a cute way to show how much someone means to you and to show appreciation.” — X user @gayvid_bowie_
“A fan project is where all the fans come together collectively to surprise the artist during usually one of their songs.” — Instagram user @xo.abiii.xo
“Fan projects are creative projects which celebrate the aspects we love most about the artist.” — Instagram user @cuthbertsonstephanie
“A way to connect through a shared interest and creativity.” — X user @omarzcrown
“Something to make someone happy with special things.” — Instagram user @laila_jasmin23
“A way a fandom comes together to create something beautiful and meaningful for an artist. And a way to connect with people inside of the fandom.” — Instagram user @omraep
Creators and projects
Organising and successfully carrying out a fan project is a huge task. It’s time consuming, it can be expensive, and it’s not always easy. It takes somebody creative, patient and dedicated to achieve something like this. Lucky for Omar Nation, there are plenty of those around in this fandom, and many projects are created!
I’ve had the pleasure of interviewing some of the masterminds behind past projects from this fandom. We discussed their ideas, their processes and their reasonings for the projects that they produced. Originally, my plan was to build a better understanding about what it is like to create something so thoughtful by asking those who have organised something, however, I dedicated during interviews that I wanted to hone in on specific projects that these fans have done. Each and every project that was discussed had a lot of resources and energy put into them; they each had a beautiful response. Hearing these experiences from these creators really put into perspective how remarkable Omar’s fans are—I think it’s only fair to appreciate them back, so let’s talk about some projects.
Early on into my research, I spoke with X user @nayaxomar, who is somebody who has worked on multiple projects. I remember a project from Omar’s October London show (2024), where paper hearts resembling the colours of the Venezuelan flag were distributed to fans in the queue and the venue whilst we waited for the concert to begin. These would eventually be held up during the song Red Light.
It’s super interesting to me to have attended that show and have participated in the project, to then discuss the process with one of the creators of it.
Working alongside another fan, X user @OhOhOmar, the two fans brought this project alive. “It was an idea I had and she kindly brought it to life,” Naya said during our interview. Overall, there were 1,000 paper hearts designed and printed for this show.

@nayaxomar (on X)
It was such a beautiful project, a heartwarming one, and I have nothing but immense gratitude that I witnessed it come to life. As a matter of fact, I have that piece of paper framed.
Similar to this one, Naya also worked alongside a group of friends to organise something for Omar’s Stockholm show in February (2025). The group’s aim was to share multicolored paper stars with the audience. This project was for the song “I’m not a boy.”
The final project I discussed with this fan was the production of a scrapbook full of fan messages and art. This was handed to Omar during a VIP session. Containing over 75 messages, this scrapbook was a beautiful creation full of adoration for Omar and each other. It really goes to show how many beautiful souls are in this community.

Scrapbooks are one of my favourite fan projects that people produce—there’s nothing truer than a book full of love. It’s a common occurrence to see, however, no two scrapbooks are the same. I think that’s what makes them so special.
Another fan, X user @hoemartruther, spent 3 months making one.
@nayaxomar (on X)
“We had people dm us a message and send a photo of themselves (if they wanted), plus a fave Omar photo. Each person got their own page where their message was hand written and their photos beside.”
This isn’t the only project that this fan contributed to. Considering she would be attending Omar’s Copenhagen show on February 28th (2025), Josefine wanted to make the most of it. This meant that she spent 2 months printing and cutting paper hearts for ‘Red light’, making around 100 red ones and 100 Danish print ones in total.
I always wonder how fans can spend so much time, energy and resources on creating a project, because it’s clearly a long and energy-consuming process, but perhaps that’s the beauty of it. Josefine describes the process as “incredibly tiring but worth it.”
“It was the first time I saw Omar, and me and my friend wanted to show our love through a song that somehow reminded us of Denmark, since that’s where he was playing.”

@hoemarthruther (on X)
Sharing an experience with others at a show is wonderful, but the line doesn’t get drawn there. Even fans who would not be attending the tour would also have a chance to be included in a project, thanks to Josefine. Names of fans would be written on a Danish flag—both those who attended and signed it themselves in the queue, or those who could not attend. A google doc was set up in advance, where people would write their name to be transferred onto the flag. Everybody has a chance to be included in this community.

One of our very own members of this magazine also seized the opportunity to send out a google form in order to collect names to write on a flag for the Glasgow show, in February (2025). X user @omarzcrown, alongside a friend, dedicated a lot of time to write the names of fans onto a Scottish flag, as well as collecting even more during queuing. Eventually, their hard work would pay off and the flag would be taken and photographed with Omar himself. Additionally, they also put together a scrap book of messages from fans, which was given to Omar during a VIP session. I’m going to sound like a broken record with the amount of times that I say this, but I really do think a scrapbook is a beautiful present. Every message is unique, and equally beautiful as the next. You can never have too many wonderful messages.
A lot of projects seem to orbit around the Venezuelan flag, where Omar and his family are from. It’s such an emotional and powerful idea to acknowledge and dedicate something to a heritage so important to Omar.
We mentioned a project at the start that featured Venezuelan flag hearts, and there’s plenty of projects with the same focus. X user @completeomens was also part of a project similar with a number of friends, back at Omar’s Birmingham show (2025). During the song ‘She fell in love in the summer’, fans would use strips of tissue paper to colour the room in red, blue and yellow, warming the room with love for Venezuela.
“We wanted to do an extra project just to make this tour extra special and show Omar truly how much we appreciate him,” they stated.

@completeomens
In Germany, X user @SimonsPurpleH and friends also brought this idea to life. At Omar’s Cologne show (2024), these fans distributed red, yellow and blue hearts to fans in order to glow the room in the colours of Venezuela's flag. This would be executed during the final song of the setlist, ‘Sabotage’. A project during the farewell song must have been incredibly emotional, closing the show with nothing but vibes. It’s definitely a good song choice for a project.
It’s not the only song that this fan has devised a project for—at the Munich show (2025), blue rain drops would be exposed during the song ‘Wrong’.
“I was a part of a Twitter group chat and there someone organised the blue rain drops for ‘Wrong’. We cut roughly 800 (or more) drops in different sizes and blues, and held them up.”

@simonspurpleh (on X)
A final project that this fan discussed with me was a project for Heidepark, a summer festival Omar played (2024). The group of fans prepared approximately 800 red hearts to be held up during the red light. The photos of this project on the monitor are beautiful—you can really see how this brings the community together.
“The reason why we did the projects was, at least for me, the same: we wanted to show Omar that we care as much as he cares. We wanted to give a little bit of the love that he is showing towards us fans back.”
The reasoning behind projects seems to have the same beautiful intentions—to appreciate Omar back. X user @simonsfishezz worked alongside other fans including X user @sim0nsfish to organise something for Omar’s Fryshuset show in Stockholm, on February 27th (2025). She stated that, “I wanted to do something more than just showing Omar I like him by listening to his music and going to his concerts.” She continued stating that, “I thought a fan project would be fun,” as well as, “I love to be creative and come up with new ideas,” as more reasons behind this task.
The reasoning behind projects seems to have the same beautiful intentions—to appreciate Omar back. X user @simonsfishezz worked alongside other fans including X user @sim0nsfish to organise something for Omar’s Fryshuset show in Stockholm, on February 27th (2025). She stated that, “I wanted to do something more than just showing Omar I like him by listening to his music and going to his concerts.” She continued stating that, “I thought a fan project would be fun,” as well as, “I love to be creative and come up with new ideas,” as more reasons behind this task.
For this show, this group of fans worked together three months before the show to produce papers with a written quote from Omar’s mother. “Muestra al mundo tu cara,” which these fans kindly translated for us, means “Show your face to the world.” This is something that Omar’s mother had told him during a low period in his career. By doing this project, not only would it remind Omar of how far he has come since that point, but also proof that the fans will always have his back.

@simonsfishezz (on X)
I won’t lie when I say that this idea brought tears to my eyes, as do all of these projects. It’s such a selfless thing to do—love is all around.

Another project that I absolutely adore, with a similar message to the last, is one by another member of this team. X user @cuntberq decided that attending the Glasgow show was not enough—she had to make every second count. What better way to do that than a fan project?
A month’s worth of designing and working to complete this project would not go to waste. Petra produced a number of white and grey hearts with ‘We’ll bring an ocean’ typed on them, in order to express so much love during ‘Wrong’. A play on the lyrics to one of Omar’s most emotional and loving songs to express that love back to him is such a beautiful idea.
“I thought it would be really pretty.” I’m sure it was, and I’m sure he liked it.
We’re going full circle back to the UK for the last few projects on my list. X user @royallygone told us about two projects that she was involved in, both for the Bristol show (2025), I believe. After buying “so many pens” and hand-writing “50 per day”, Jen and her friend produced 500 pieces of paper for their first project. Implemented during Omar’s song ‘Wrong’, fans held up signs saying ‘we couldn’t love you more’. The second project we discussed was typed, printed and cut out papers saying either, ‘Alien’, ‘Freak’, or ‘Idiot’—these are lyrics from the song ‘I’m not a boy’, in which this project took place.

@royalligone (on X)
Originally, Jen thought that she was “never going to do this again” until she witnessed her ideas play out. “After the concert I was like, oh my god, I’m desperate to do it again.” She also expressed that she wanted to do these projects due to the love she has for the fandom and community.

@officialelenar
The final person I spoke to was X user @OfficialElenaR, who alongside her sister, designed a project for Omar’s show in Manchester (2025). Omar Rudberg is trilingual, speaking Swedish, Spanish and English, so these fans had the brilliant idea to cut out three different styles of hearts with ‘I love you’ on them in each language—a visual reminder in every language he speaks. How beautiful is that?
Alongside this, these fans also wrote names sent in on a google form, over 40 in total, onto a Union Jack cushion in the shape of a heart.
Like mentioned previously, this is a lovely way to include people who wouldn’t be attending the show so they still had a way to experience the joy from a project.
When asked why she decided to do a project, this fan’s response was, “it is something I have never done before, and the impact of bringing together the whole place.”
Let’s wrap it up
I hope to be lucky enough to talk about more fan projects in the future. I’m sure that there are many more to come along as the fandom grows, as well as many past projects that haven’t yet been spoken about! Maybe, this has even inspired you to do a project of your own.
Perhaps this will become a recurring segment of this magazine. I guess you’ll have to stick around to find out.
Please feel free to contact us via our social media, which is linked on this website! I’d love to hear about more projects that you’re planning or have already done! Maybe we will talk about them soon.
~@wilmonscoffee
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