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What’s your favourite duo? If your answer is not ‘OMR BEAUTY’s fragrance and perfume oil, DUO,’ then you should probably rethink that. I’m not judging, honestly! But maybe… you should stick around to read why DUO is worth that title.

If you haven’t yet guessed, in this volume we are talking about DUO, the collaboration between Omar Rudberg and Edvin Ryding. Considering this fragrance is a fan favourite, I’m honoured to write about this one! 

 I can remember the twitter timeline from that week as everybody investigated and freaked out, but that was nothing compared to when OMR BEAUTY confirmed on their social media that this fragrance was in fact a collaboration with Edvin. Without a doubt, Young Royals fans were ecstatic at this reunion project. And with that, the summer, sunset-like posts continued as the preorder of the fragrance began, and the excitement increased more; everybody wanted to get their hands on the new fragrance. 

When the pre-order for DUO sold out within less than 48 hours of its release, it became apparent that this fragrance was quite the hot topic for the company. And the build up of the official launch only creeped closer!

In February of 2025, OMR BEAUTY began teasing a new campaign for what many believed to be a restock of the perfume. Though this was correct, we were also given the release of a perfume oil edition–an 8ml version of the original fragrance. The easily portable, travel friendly edition of this fragrance was launched on March 26th alongside the restock. It’s a brilliant alternative for those who would rather spend less on a fragrance but still purchase the same scent, or even those, who (like myself) prefer a perfume oil over a spray perfume. 

‘I love the promo campaign immensely, and the design is magnificent!’ – X user @ArgosHelena stated when we asked about DUO

I think that I am yet to discuss the promo of an OMR BEAUTY product in this magazine, nevertheless, may I say that the campaigning for this fragrance, both campaigns that is, are simply the most exquisite I have seen from a brand. I cannot talk about DUO and not discuss the promo, though I feel that no explanation will do it justice–head over to their page and see it for yourself (after you’ve read this volume of course). 

As mentioned earlier, the start of the original campaign (for the first release) focused on a warm aesthetic, the colour orange dominating the posts, as well as featuring frames of flowers and photographs of Omar. The orange-bottled fragrance would later be seen in a post on May 20th. 

A collection of blues (which becomes more dominant in the second campaign for the restock, and the release of the perfume oil) later joins the original hue of the campaign. These two complementary colours draw and enhance our attention to the promo–it’s pursued elegantly. Eventually, posts additionally feature the co-creator of DUO, Edvin Ryding, presenting the collaboration of the perfume. 

There was a generous, additional amount of content during this period: via OMR BEAUTY’s social media, we were handed several photoshoots of Omar and Edvin, behind the scenes footage, and additional random film as promo. 

Finally, at the time of the original release, Omar and Edvin went live on OMR BEAUTY’s TikTok account to talk to fans about the fragrance, and to celebrate DUO’s journey into the world. As a matter of fact, TikTok became quite predominant during the promo for DUO, with many videos being made on OMR BEAUTY’s page in order to advertise it (or amuse us, anyway). 

Although, promo didn’t stop with Omar, Edvin and social media–the fans worked just as hard! A trend began on social media, as buyers were receiving their perfumes, where they would record ‘unboxing’ videos, reacting to the fragrance for the first time. Seeing others' reactions made the anticipation even more thrilling. 

VOGUE

Okay, can we talk about how Omar just casually dropped two of the most stunning magazine features of the year?! 

His features in the April/May 2025 issue of Vogue Scandinavia and Galore are everything—and I mean everything. 

Let’s start with Vogue. In a Get Ready With Me video posted by Vogue Scandinavia on TikTok, Omar tells us the story of how the shoot went down. 

At the time he was staying in an airbnb in Joshua Tree with his band and his friends after the tour ended. Continuing the story he explained that he was in the shower when his friend knocked on the door and told him that if they wanted to take pictures they should do it right now, because as he described, the sun was already setting. So he ran out of the shower and into the backyard and the shoot began.

GALORE

Now for Galore. A whole different vibe but just as iconic. The styling is total cyber glam with a hint of chaos—metallics, mesh, wild prints, low-rise pants. The photographer described his vision for the shoot saying “I wanted it to play in NYC during the 80’s or 90's. I wanted Omar to play the role of a nightlife escort that would perform on stage. When he comes home and looks in the mirror his reality sinks in.” 

SECOND HALF

@caddue (on X)

Tour has been and gone for a few months now; yet for many fans, it still holds those magical memories formed in queues and the concert atmosphere. I know for a fact I’ve still got some major post-concert depression from the very start of the tour! 

We once again asked you to share your first-hand experience. 

So without further ado, let’s delve into the remainder of the ‘Every Night Fantasy Tour’!

Barcelona also held a fan-project, during ‘Redlight’, roses were held up with some even being thrown onto the stage after the song’s closing line. When asked about this, “he was really really happy about it, you could see it in his face”, X user @Caddue commented. 

“The rose one in Barcelona was sooo cute”, user @_gabrysia0_ added and honestly I couldn’t agree more. Videos emerged after the concert, showcasing Rudberg’s reaction to the project, and it was enough to make anybody choke up witnessing it.

It’s moments like these that really highlight the appreciation fans feel towards Omar, and I have a feeling that it’s never going to stop!

The next awaited tour stop led us to Stodola, Warsaw. Yet another thoroughly campaigned stop for Omar to perform in, the Polish crowd was definitely ready for him!

The atmosphere was incredible, and well once again I have to agree (which I do a lot, but I’m biased to Omar’s concerts, sue me). 

User @_gabrysia0_ described the atmosphere as “wild, unforgettable, special”. She later went on to describe Warsaw as her favourite memory of the tour: the “whole Warsaw show it was sooo special bc it was my home town show…we delivered as a polish crowd Omar was sooo happy…it was the best show of Omar that I attended.”

After the incredible Warsaw performance, next up was Hamburg’s turn at the Docks! With only 5 shows left until the tour ended, energy was only continuing to rise. The crowds got louder, and smiles continued to grow. 

Instagram user @rudberry_omar described the Hamburg atmosphere as “incredible, unique and iconic”, which we all saw the videos of, and cannot agree more! It seemed to be the further into the tour Omar got, the crazier his stage energy grew! 

Whilst the concert is often an important memory for many fans, X user @trostpreiskind shared that his favourite memory of the show was “meeting all my oomfies (again) and also meeting someone who lives on the other side of the fckn globe”. 

The bonds fans make whether online, in the concert, or in the long queues form the basis of friendships that only flourish and grow, keeping ties strong especially as more often than not, months go by without seeing each other. I know I’m so grateful to everyone I’ve met and had the honour to call my friends through this fandom, and that’s the case for quite a lot of people here!

Following Cologne, Omar and his team returned to Scandinavia with the next tour stop reaching Sentrum Scene, Oslo. 

One thing I feel the need to note is, after being essentially ‘begged’ to sing songs from Så Mycket Bättre, during the Q+A portion of the concert; Rudberg sang his single ‘Höj ett glas (Fanfar)’ from the 2023 SMB ep. And if you were unfortunate enough to see my dms (sorry Ollie) or on omrtwt that evening, you knew just how I reacted.

Swiftly on to the actual concert, it seemed that the Oslo crowd (much like pretty much every stop on the tour) knew how to bring the energy needed. The crowd was wild, Omar was owning the stage, and the drum solos from Simon Papi (yes that had to get a mention) were amazing as per! 

One fan, user @_gabrysia0_ highlighted one song in particular which caught her attention - “Dum was really special for me coz this song means a lot to me”, which coming from someone who cries at ‘Dum’ everytime, she is every bit right in her statement. 

Many rumors were travelling around that the Stockholm show contained a surprise, which unfortunately turned out to be untrue. However the crowd certainly made up for it. It seemed to be that the levels of energy at Stockholm were intoxicating to both be in and witness. 

Instagram user @spennufall described the show as “insane, emotional, loud” also noting that “when the curtain dropped, it was a really good effect. And how emotional he was during the whole show”.

Finally, the tour was beginning to wind down. Now at the last stop before the closing show, the tour moved to Dr Studie, Copenhagen. The atmosphere was described as “dynamic, incredible, cozy” - Instagram user @spennufall, which after seeing the clips, is certainly believable.

Copenhagen featured yet another fan project; During ‘Wrong’, signs were held up with the words ‘We couldn’t love you more Omar’ - one user on X @tina14jan, who was apart of the project commented, “to see it come to life and see Omar’s smile when he saw it was so beautiful!”

Finally the tour was reaching its end, with the closing show in Berlin. The 19th stop got added much later than the initial announcement, after an increase in ticket demand and the response from fans. It was with a heavy heart we had to say goodbye to the ‘Every Night Fantasy’ tour, fans travelled from across the globe just to attend the closing show. 

The energy was energetic yet bittersweet, with one user @simmerdbrg from X commenting, -  “sad, beautiful, wonderful”. Another user @dancing_atmyfuneral on Instagram described the show as “energetic, emotional, fun”.

Berlin contained a fan-project fitting for the final show: signs were held up during the final song of the evening, ‘Sabotage’, saying thank you in multiple languages. “Some people did it earlier so the surprise aspect was gone but it was still really cute” - instagram user @dancing_atmyfuneral commented. 

Instagram user @dancing_atmyfuneral - “it was definitely just experiencing being at the last show, it was very sad knowing it would be over after that, but it was also really beautiful to see how much it all meant to Omar especially, but also the dancers and his band” when asked to describe his favourite moment.